2022

Having a website makes you look professional and increases trust.

Most people don’t trust a business without a good website. A clean, modern page that is regularly updated and pops up in search engines is an instant credibility boost. Potential customers will trust you more and have all the information they need in one place. In a digital age, we expect businesses to have a web presence. Anyone can easily create a Facebook page or an Instagram account with fake data, your name/handle, and the profiles may look identical to yours. So, a professional business website legitimizes your company in ways no other social media channels would. And if you don’t have a business and you’re considering creating a place for your portfolio, to show off your work, or something that represents yourself to send to recruiters when looking for a job – there’s not a more professional way to stand out from the crowd than having a website.

Influence your brand perception

While it is difficult to control what people say about you, you can influence your brand perception by writing your own story on the website. A website is a far more efficient way than print ads or snail mail brochures when it comes to helping brands spread their message, vision, and mission. According to SEOTribunal, there are 5.6 billion searches on Google per day, and 63,000 searches per second on any given day. Imagine, with that kind of search volume, there might be someone online right now looking for your exact service.

Compete With Other Industry Goliaths

Did you know that having a website gives you a fair chance to compete with the giants of your industry? When an optimized website is created, it can rank higher and be at the right place at the right time. Bidding for the right keywords can increase your website traffic and influence your consumer’s journey, which typically begins with research, recommendations, and reviews. Having a prominent position on the search results page is one of the many ways to challenge your industry Goliaths.

People are searching for you online

93% of consumers go online to find a local business—you need an online marketing company and you need a website

One of the benefits of having a website for small businesses is to be where your consumers are. There’s a reason so many companies invest in a website with search engine optimization (SEO): 97 percent of people go online to find a local business, and 93 percent of online experiences begin with a search engine. Believe it or not, there are 3.5 billion searches on Google per day, and at this very moment, there is someone in your area online and searching for your exact service. Guess who’s getting their business? Not you.

Creative Steve’s rule of 7s

“Welcome Mat Actually Exists on Google with a Business Credible Digital Marketing Brochure”

1- It’s the Welcome Mat

The website is the gateway, door, and welcome mat of a business. It should educate the consumer as well as elicit emotion. It is the very first impression that will be made on the consumer and can determine with certainty whether or not the consumer will continue engagement.

2- It Shows You Actually Exists

A small business needs a website to drive business in today’s digital world. Without a website, you give up much, if not most, of your potential business because consumers will not be able to learn anything about you or your business’s offerings. If not for anything else, a website will show your audience that you really do exist.

3- People Need to Find You on Google

In today’s digital world, people turn to Google to find practically anything and everything. From answers to questions to products and services near them. Search engines play an important role in the online success of businesses. Without a website, potential customers will be unable to find you in their searches. Creating a central location to store your address, your phone number, a contact form, a products/ service list, prices, etc. will open the door for people to find your business online.

4- Increase in Business Credibility

Having a website increases your business credibility. In our digital age, not having a website for your business is grounds for suspicion and you will not be able to convert as many sales as you would if you had a more stable digital presence. Customers will seek you out online and having a website is one of the criteria for determining trustworthiness.

5- It’s Your Digital Brochure

At its basic core, a website replaces a brochure. It is informational in nature, offering people insights into who you are, why you are different, and what you provide or sell. At its best, a website can build community, connection, and loyalty when content is kept fresh and engaging. With the majority of people searching via mobile devices, websites must be mobile optimized.

6- Your Own Domain Name Increases Credibility

Having a website gives your small business legitimacy. When someone is searching for your product or service online, you want to appear in those search results. Additionally, having your own domain name (company.com) gives your email address additional legitimacy — if you’re sending an email from a personal email, potential customers may not take you as seriously.

Additionally, every small business needs a website and social media as well. I advise the entrepreneurs I work with to focus on their “core 4” social media channels: LinkedIn, Facebook, Twitter, and Instagram. Once you have launched your website, you can cross-promote it by sharing it on social media as well.

7- Marketing

Having a website will allow the process of cross-linking your marketing funnel, which means you can target those who visit your products / services on social media channels and also track how much time they spend on each page, article or product. Using Facebook Pixel for instance is a successful way in capturing amazon products on facebook. If you search on a product on amazon.com. you’ll probably find the same product popping up on your social media ads, this reinforces the purchasing behavior towards a specific product

Turns out the business needs a website. How do I start?

As a very first step, you’ll need a handful of things to set up your client’s small business website:

A domain name – https://www.creativesteve.com
A site host – ( Agency hosting “internal – Shared – VPS – Dedicated server )
Security & SSL ” HTTPS instead of HTTP “
An interface – your website design
eCommerce functionality, if you’re a retailer “shop”

So Creative Steve, How can I get a website?

All you have to do is create an account on Register (creativesteve.com), you will receive a free consultation session ($250 Worth), free e-book guide and competitive pricing on website packages with variety of feasible payment plans including a free domain name and hosting package.